Martina Beach Club sits at the northern end of 5th Avenue’s tourist zone on Calle 44 Norte, offering a three-zone beach club experience. The pool area is the main attraction — a party-forward space with resident DJs, go-go dancers, bottle service with sparklers, and a festive adults-only atmosphere. The beach area provides a more relaxed alternative with lounge chairs and direct Caribbean access, and the palapa restaurant serves food and drinks in a casual setting.
Affiliated with the Grand Fifty Suites hotel, Martina has carved out a reputation as one of Playa’s more party-friendly beach clubs without reaching the price point of Coralina. Minimum consumption runs approximately 500–800 MXN per person ($25–45 USD), with sunbed rentals around 150 MXN and towel rental at 50 MXN. The pool area enforces a strict swimsuit dress code.
The club hosts periodic guest DJs and special events, making it a popular choice for groups celebrating birthdays or holidays. Open daily from approximately 10 AM to 7 PM, it draws a mix of tourists and younger locals looking for a daytime party scene.